# JucheGang Brand Kit

## Archetype
Swiss Industrial Print. Blueprint documentation substrate with hazard-red telemetry accents. The die is cast.

## Core narrative
| Language | Phrase |
|----------|--------|
| Latin | Alea iacta est |
| English | The die is cast |
| Korean | 주사위는 던져졌다 |
| Idiom (KO) | 이제 돌이킬 수 없다 |

Historical anchor: Caesar crossed the Rubicon in 49 BC. A decisive, irreversible act. JucheGang applies this conviction to Korean unity and the Korea-Canada Pacific corridor.

## Palette
| Token | Hex | Usage |
|-------|-----|-------|
| Paper | `#F4F4F0` | Page background, surfaces |
| Ink | `#050505` | Primary text, borders, structure |
| Hazard | `#E61919` | Accent, crosshairs, vital data, cast die facet |
| Muted | `#6B6B66` | Secondary metadata, captions |

## Typography
- **Macro:** Archivo Black, uppercase, tight tracking (-0.04em to -0.06em)
- **Micro:** IBM Plex Mono, uppercase, wide tracking (0.08em-0.1em)
- **Body:** IBM Plex Sans 400/500/600
- **Korean:** Noto Sans KR 400/500

## Logo system
- **Mark:** Isometric die (cast cube) + registration crosshair + hazard dot on upper facet
- **Wordmark:** JUCHE + GANG (GANG in hazard red)
- **Metaphor:** Alea iacta est / irreversible crossing

## Geometry
- Zero border-radius on all elements
- 1px and 2px solid borders only
- No drop shadows; halftone and grain for depth
- Blueprint grid at 48px, gap:1px compartment grids

## Assets
| File | Purpose |
|------|---------|
| `/favicon.svg` | Browser favicon (die + crosshair) |
| `/brand/mark.svg` | Primary logomark |
| `/brand/icon-192.png` | PWA / Apple touch icon |
| `/brand/icon-512.png` | PWA splash |
| `/brand/og-image.jpg` | Open Graph / Twitter card (1200x630) |
| `/brand/brand-kit-board.jpg` | Identity guidelines board |

## Heritage imagery
| File | Usage |
|------|-------|
| `/images/epicpeaktu01.jpg` | Hero |
| `/images/mtpaektu.jpg` | OG fallback, gallery |
| `/images/TurtleShip1795.jpg` | Bridge section |
| `/images/northof38.jpg` | Manifesto / die is cast |
| `/images/ai-network-schematic.jpg` | AI section |

## Voice
Bilingual EN/KO. Factual, sourced, verification-first. No marketing filler. The die is cast: conviction without retreat.

## Open Graph
- `og:image` → `/brand/og-image.jpg`
- `og:title` → `{page} | JucheGang`
- `theme-color` → `#050505`
- `og:locale` → `en_CA`